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FRANCHISING & EXPANDING BRANDS ACROSS THE MIDDLE EAST & AFRICA

About us

Since its inception in 2012, The Franchizery has supported the strategic expansion of numerous franchise concepts in markets across the Middle East, Africa, and beyond through area development and master franchise deals.

We assisted a leading U.S. burger brand to grow via a master franchise deal spanning the Middle East, North Africa, and Central Asia. We aided the market entry and scaling efforts of prominent U.K. cookie and Arabic cuisine franchises in the Arabian Gulf, in addition to high-profile restaurants and entertainment venues based in Monaco and Lebanon. Our team advised luxury dining brands from the U.K. and France on launching and expanding in Qatar and other key markets. Moreover, we facilitated the Middle East and Africa growth of an internationally renowned French bakery chain and Canadian fitness concept through tailored franchise strategies. With our unmatched experience, we have become trusted advisors to major restaurant groups in the K.S.A. and Africa regions across fine dining, casual dining, and quick service.

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What We Do

As specialists in franchise consulting, we leverage our expertise and relationships to guide businesses through research, due diligence, acquisition, expansion, and global franchising, connecting international brands with investors, and assisting entrepreneurs in turning concepts into worldwide franchise opportunities.

Seeking for the right franchise?

We establish franchise partnerships by connecting thriving brands with eager investors by strategically showcasing the franchisor’s brands to attract prospective franchisees. Our central location and expertise allow us to manage investor and franchisee leads, saving brands time to connect with committed partners.

Explore our Portfolio

Looking to franchise your business?

We develop comprehensive franchise operations manuals or guide brands in creating them. This allows us to showcase regional companies globally and prepare businesses to be franchise-ready.

Contact us

Do you have a brand in mind?

We initiate a customized search based on your preferred sectors and set guidelines to uncover successful brands globally aligned with investor requirements. Through comprehensive research and an in-depth focus on your criteria and goals, we provide a tailored, effective brand search that meets your investment ambitions.

Engage us for a customized Franchise Search

“Our goal is to leverage our expertise and relationships to guide businesses through research, due diligence, acquisition, and global franchising by connecting international brands with investors and assisting entrepreneurs in turning concepts into worldwide franchise opportunities.”

Yendy Khayat, Founder

Portfolio Companies

hangry-joe-logo

Hangry Joe’s

February 14, 2024

JerkKing-Logo

Jerk King

February 7, 2024

teriyaki-logo

Teriyaki Madness

October 10, 2023

instant-imprints

Instant Imprints

October 10, 2023

millies-cookies

Millie’s Cookies

October 10, 2023

ritazza-logo

Cafe Ritazza

October 10, 2023

upper-crust

Upper Crust

October 10, 2023

wayback

Wayback Burgers

October 10, 2023

chok

Chok

October 10, 2023

30-min-hit

30 Minute Hit

October 10, 2023

camden-food

Camden Food Co

October 10, 2023

jj-chicken

JJ Chicken

October 10, 2023

icode

iCode

October 10, 2023

kidz-mondo

Kidz Mondo

October 10, 2023

hard-lock

Hard Rock Cafe

October 10, 2023

ice-cream-lab

Ice Cream Lab

October 10, 2023

delifrance

Delifrance

October 10, 2023

Venture X

October 10, 2023

entrecote-cafe-de-paris-2

Entrecote Cafe De Paris

October 10, 2023

crepe-cafe

Crepe Cafe

October 10, 2023

Giraffe

Giraffe

October 10, 2023

cinnamon-bazaar

Cinnamon Bazaar

October 10, 2023

gourmet-burger-kitchen

Gourmet burger kitchen

October 8, 2023

fish-works

Fishworks

October 8, 2023

eds-easy-diner

Eds Easy Dine

October 8, 2023

carluccios

Carluccios

October 8, 2023

valenta-bpo

Valenta bpo

October 8, 2023

yole

Yole

October 7, 2023

batchig

Batchig

October 7, 2023

caprinos

Caprinos

October 7, 2023

oxxo

Oxxo dry cleaning

September 8, 2023