Upper Crust is a well-established market leader in Europe and has growing visibility across the rest of the globe. It has 109 units in 17 countries, including some of the world’s leading rail stations and airports. Upper Crust offers a range of freshly baked baguettes, filled with the traditional favorites, as well as more exotic and seasonal variations. All products are designed to be easy to eat ‘on the move’. It delivers outstanding commercial results in the smallest of spaces, making it an ideal choice of brand for travel locations. Their classic white baguette, super sour dough or multi-grain sour dough goes straight from oven to display in their Crispy Crunchy gloriousness. This ensures customers always get the freshest baguette.

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